Trash for Cash scoops top award
An environmental partnership between a council and its contractor collected one of the top honours at Keep Britain Tidy’s Diamond Jubilee Awards Ceremony in Liverpool yesterday.
The partnership concentrated on tackling the issue of low recycling rates from litter sweepings, litter bin collections and fly tipping collected across the city. The Trash for Cash scheme saw scrap metal being saved and taken to scrap merchants, with the money raised donated to local charity Zoe’s Place Baby Hospice. More than £2,500 has been donated so far, with 25 tonnes of scrap metal collected in the eight months the scheme have been running.
Liverpool Amey and the City Council were among the 11 winners whose achievements were recognised at the ceremony, in the presence of Environment Minister Dan Rogerson MP and Keep Britain Tidy’s Ambassador, TV presenter Kirstie Allsopp. The awards celebrated the exceptional contributions that Keep Britain Tidy’s partners and supporters have made to the local and global environment.
Phil Barton, Chief Executive of Keep Britain Tidy, said: “Congratulations to Liverpool Amey and Liverpool City Council for winning the Keep Britain Tidy Network Environmental Team of the Year Award. The initiative is exceptional, seeing increased recycling rates across the city as well as money being raised for charity. Well done to all those involved in the project.”
Environment Minister Dan Rogerson said: “Getting everyone involved in improving the environment and taking pride in their local area is vital if we’re going to stop people littering.
“The kind of innovation and creativity shown by the nominees and winners of these awards plays a huge role in inspiring this action and I congratulate them on their efforts to keep our neighbourhoods clean and tidy. I hope their success inspires more initiatives across the country to help manage waste and keep England litter-free.”
Howard Gray, Head of Sustainability for McDonald’s UK, added, “We are pleased that, by sponsoring this Award for Environmental Team or Crew of the Year, the teams driving these great results can get the recognition they deserve.”